Tactics, Strategies & Inspiration
Let's face it, getting the right advice for marketing online needs a map.
So, here are some of my best articles to help you make the right decisions about how to market your business online...
600 Videos, Zero Results: Are You Making This Marketing Mistake?
Tired of videos failing to convert? Many successful entrepreneurs post videos endlessly which don't convert. My client Tammy posted 600 videos, zero results. Watch the video to hear why I helped Tammy make a sale from her next video after meeting with me...
Are Your Videos Throwing a Party With No Guests?
Your videos driving traffic to nowhere? I wasted years sending viewers to an empty “party” until I learned the fix. Read this article to learn why it's so important to "think backwards..."
From Stranger to Loyal Customer: The Automation Strategy That Changes Everything
Manual marketing is exhausting and inconsistent. Automation’s the key to turning strangers into fans, yet many resist automation. Watch the video to learn a tip from my Video Influencing SystemTM to make it easier...
What’s the Difference Between Speaking on Camera and Connecting on Camera?
Are you a stage speaking pro? Perhaps you're like Vinnie, a stage pro, hypnotizing audiences for 30+ years. But on camera? His polish fell flat. Read Vinnie's story to hear how he became captivating on camera...
What Does Building a Pool Have to Do with Consistent Branding Online?
Struggling with inconsistent online branding? Many entrepreneurs fall into the trap of confused branding. Watch the video to hear how a lesson from building my pool taught me the one question to ask for consistent branding...
Just for Today—Never Give Up
Ever give up too soon? I quit dancing at 12, but tried again at 35—23 years later! Get inspired by my story of triumph that led to a standing ovation...
Why "Just Be Natural" on Camera Is a Big Mistake
Natural isn't "natural" in the lens! The “just be natural” camera myth trips up entrepreneurs. I've seen it time and time again. Read about the mistake Terri made and one fast tip you can use to avoid it...
Why Is Consistent Video Messaging Your Smartest Marketing Move?
Inconsistent messaging hurts your brand. A facelift company’s video showed me the power of consistency. Watch the video to hear the story and learn a 4-point checklist for drawing in your audience and building trust...
Jackie Was Confused by Amateur Advice—Until She Doubled Her Next Sale
Jackie was lost in bad video advice at a mastermind—until my coaching flipped her game in minutes! Read about how Jackie instantly stunned the audience and then went on to double her next sale...
Why Do Entrepreneurs Fail to Scale?
Does scaling your business feel like a pipe dream? If you're like most busy entrepreneurs, you've fallen into traps that keep you stuck. Watch the video to see if you're stuck in one of three Entrepreneurial Mind Traps...
Rebecca Was Stuck on Video—Until She Found Her Voice
Rebecca, a smart PhD, was paralyzed by video overwhelm, calling it “painful.” Read about how Rebecca moved the needle from stuck to using video to get traffic...
From Silent Films to Viral Videos: Why Your Business Needs to Talk
Video’s the new norm, yet entrepreneurs dodge it. It's a "video" revolution, just like a film revolution that changed history over 100 years ago. Watch the video to hear why it's more important now than ever to keep up with doing video the right way...
Why Practice Doesn’t Make Perfect on Camera
“Practice makes perfect” is a myth for video. Teaching at the Screen Actors Guild, I saw bad habits derail seasoned actors. Read this article to learn why it's important to overcome this myth...
Why My Audition Tapes Went From Tapes to USB—and What It Means for Your Business
My audition tapes went from clunky VHS to sleek USBs to keep up with tech. Your videos need the same evolution. Read this article for insight on how you can keep up with the video evolution...
Why Tech Isn’t as Scary as You Think
Tech feel scary? I thought so too, until I went from tech phobic to digital cartoon creator. Want to know how I did it? Watch the video to hear the story and learn my secret...
Julie Was Frustrated by Video—Until She Found Her Spark
Julie dreaded doing video, stuck in tech frustration and feeling disconnected. Read about how my coaching ignited Julie's love for video and what she did with it...
Just for Today—Break Your Shell For Success
Change is hard but vital. Tennyson’s “The shell must break” reminds us to push past comfort zones. Get inspired by understanding the joy of being uncomfortable...
Why Your Online Business Needs a Multifaceted Shield
Online risks can cripple your business. Years ago, I lost my site’s traffic overnight by not diversifying. Now I'm seeing colleagues being shut down too. Watch the video to learn why it's even more important now to think multifaceted in business...
Andra Was Camera-Shy—Until She Took Control
Like most entrepreneurs today, Andra showed up in virtual meetings on camera. But it was a push for her to feel great about doing it. Read about how Andra supercharged her video presence so much that colleagues gave her compliments...
Just for Today—Getting Ahead is Easy When You...
Can’t get ahead? Twain’s “get started” secret worked for my copywriting block. Get inspired by learning what game I played that got me rolling...
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My book Scale Your Business Smarter With Video is all about using video and automation strategically and reveals my entire Video Influencing SystemTM step-by-step so you can start implementing it right away. Set to launch Fall, 2026.
But you don't have to wait. If you want to implement early, I have a one-time, pre-launch opportunity to work closely with me to create your own Video Influencing System™ now. Curious?
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