What Does Building a Pool Have to Do with Consistent Branding Online?
Struggling with inconsistent online branding? Many entrepreneurs fall into the trap of confused branding.
Watch the video to hear how a lesson from building my pool taught me the one question to ask for consistent branding...
Hey Suzanne Glover here and I want to say one important thing... having a consistent message online is critical for your brand and digital assets, yet so many entrepreneurs miss this point. Why is that?
Because they’re overwhelmed by online marketing... jumping from YouTube instruction videos to consultants who push conflicting advice. I’ve been there. Every time I hired a new consultant, they insisted on a new look and a new message..., ignoring what I wanted. It left my brand scattered and my audience confused.
But there's one question to ask yourself for clarity...
What Do I Want?
Your first step is simple but powerful... Ask yourself, “What do I want?” Get quiet, tune out the online noise and define your own vision.
I learned the true power of doing this when I wanted to build a swimming pool off my living room to capture the view. Yet every contractor said “it was too hard” and pushed me to build it around the back of the house, saying it was easier.
I almost gave in until one contractor stopped me “mid-babble” about how no one wanted to build the pool where I wanted it, and he abruptly asked, “What do YOU want?” I pointed to the deck off the living room and said, “I want it there.” He said he could build it, drew it out and then... after that.. I had two additional pool contractors see my vision and say, “Yes, that's easy.”
And today, my pool which I named “Sparkles” sits right off my living room with an incredible view as her backdrop.
Morale of the story: It taught me to trust my vision and to keep asking for help – because I wasn't going to dig that pool myself. So I needed to found someone who shared my vision for the project.
Once I applied this to my business, everything changed. I crafted a brand and a message that felt true to me... one that helps entrepreneurs like you scale without burnout. That's my passion.
Here’s my advice: Your first step is to ask yourself, “What Do I Want?” which gives you true inner clarity. Your second step is to build a strategic plan so your message flows consistently across all your online assets—website, videos, emails, everything – because consistency builds trust and trust turns prospects into clients.
This is one of my fundamental principles I follow when I coach clients to build their own Video Influencing SystemTM so they build the system they want, not what others dictate.
Continue learning...
My book Scale Your Business Smarter With Video is all about using video and automation strategically and reveals my entire Video Influencing SystemTM step-by-step so you can start implementing it right away. Set to launch Fall, 2026.
But you don't have to wait. If you want to implement early, I have a one-time, pre-launch opportunity to work closely with me to create your own Video Influencing System™ now. Curious?
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