From Stranger to Loyal Customer: The Automation Strategy That Changes Everything
Manual marketing is exhausting and inconsistent. Automation’s the key to turning strangers into fans, yet many resist automation.
Watch the video to learn a tip from my Video Influencing SystemTM to make it easier...
Hey Suzanne Glover here and we're talking about how creating a digital customer journey is one of the most important things you can do online today. So what does that mean?
It means...
Guiding your customer from discovering you to liking you... trusting you... understanding how you can help them and finally saying yes to your offers in a control digital environment.
Beyond that, it includes onboarding, training, fulfilling and upselling as a part of that journey in a controlled digital environment.
So everything you say inside your customer journey must be consistent, and the best way to do that is through automation because manually doing it is difficult...
First, manually marketing is a ton of work, and...
Secondly, it’s hard to stay consistent even if you're doing it all yourself without any team members. One day you might share one message, the next day another, reinventing the wheel over and over again.
So... since I thoroughly believe in keeping your marketing message consistent, I’ve discussed consistent messaging before. But, this article focuses on its role in automation because it's the best way to walk prospects through attraction, connection, trust and conversion.
That’s why automation is essential. It’s not just about a funnel — it’s about automating lead generation with consistent assets as well as having a backend system that follows up.
In my Video Influencing SystemTM - for example – I use a video book trio – which is a video book, audiobook and e-book – as my “customer acquisition asset” (not just another lead, but an actual customer) that feeds into an automated, yet adaptable system.
It's a system that adjusts to where prospects are in their journey, ensuring they get the right message at the right time. This is a huge benefit to your customer who isn't getting irrelevant messages that waste their time. Instead, you're giving them content or offers that match where they are in your customer's journey and where their needs are at the time.
For example, in creating my customer journey, I'll address problems my customers face, such as camera performance.
But... I'll tackle it from different directions... meaning some people are anxious and afraid in front of the camera, while others are confident — or think they are.
These are two variations of the same problem, so I'll build my customer journey to filter people based on how they feel about showing up in front of the camera, because a journey for someone anxious about the camera is entirely different from one for someone who’s overly confident.
And this is just one example of how your system can adapt to each prospect’s needs, yet remains automated. And that exactly what I teach in my Video Influencing SystemTM
Now, I know what you're thinking... this sounds complicated, Suzanne. But with the right strategy, it’s simple.
My Video Influencing SystemTM leverages adaptable funnels to deliver a consistent, personalized customer journey, turning strangers into loyal customers with minimal effort.
And it's easier than you probably think to build out your own System.
Continue learning...
My book Scale Your Business Smarter With Video is all about using video and automation strategically and reveals my entire Video Influencing SystemTM step-by-step so you can start implementing it right away. Set to launch Fall, 2026.
But you don't have to wait. If you want to implement early, I have a one-time, pre-launch opportunity to work closely with me to create your own Video Influencing System™ now. Curious?
Click the button to learn more...
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