When I was learning copywriting, I had this resistance to sitting down and getting started writing my first ad—despite the fact that I’d written hundreds of articles and was a prolific writer. So... I had a talk with myself—made a game out of it—and it’s a game I still play when I can’t get started.

What I do is, I say to myself, “Alright, I know you’re either afraid or insecure or frightened about something with this project. THAT’S OKAY. But, what if we just sit down and play with it for a half hour? See what comes up—no expectations. Just play with it, Okay?”