And this isn’t just for women—men face it too. In fact, when I did a headshot for a male client who showed up “just as himself,” the “before shot” was terrible—flat, unflattering and not up to industry standards for catching attention. But after I applied makeup, his “after shot” looked sharp, leaner and attention grabbing. The difference was night and day.

The problem? Video makes you look worse than you look in person unless you compensate with on-camera techniques that make you look natural. Without guidance, you’re stuck with awkward, unpolished videos that push audiences away.

Here's one tip: Whether you are male or female, at least use a powder foundation to even out spots on yur face you don't see in person, but the camera magnifies.

If you want to look natural the right way, my Video Influencing System^TM teaches you film industry techniques to compensate and connect authentically on camera, for both men and women.