Why Your Online Business Needs a Multifaceted Shield
Online risks can cripple your business. Years ago, I lost my site’s traffic overnight by not diversifying. Now I'm seeing colleagues being shut down too.
Watch the video to learn why it's even more important now to think multifaceted in business...
Hey Suzanne Glover here and let me tell you... running a business online is risky, and most entrepreneurs fall into the trap of putting all their eggs into one basket. What that means is you need a multifaceted approach to stabilizing your business online and avoiding relying on monopolies. In hindsight, that makes sense, but...
I learned the hard way...
Years ago, I built a content site that relied solely on organic traffic. It drew hundreds of thousands of visitors, but I made a fatal mistake: I didn’t diversify.
When Google’s algorithm changed in the fourth year, half my traffic vanished overnight. My site, my revenue, my effort—gone. That single-point failure taught me online is a minefield if you’re not prepared.
In fact, I’m seeing more and more entrepreneurs facing a new threat: online credit card processors shutting them down overnight. Just like my content site, their businesses grind to a halt when one channel fails.
I saw this with a colleague, Nate, whose payment processor shut him down, leaving him stranded. These sudden closures can cripple your business if you’re not diversified. And that's just one example.
The solution is... to think multifaceted, like having multiple merchant accounts as one example. In my supplement business, I faced this challenge head-on. Supplements were high-risk, so most merchant account processors wouldn’t touch them. I had to set up multiple merchant accounts, so if one shut down, another took over. That kept my business stable, even in a volatile market.
This is what I do with my Video Influencing SystemTM using a book trio—video book, audiobook, traditional e-book—and multiple payment avenues to create a shield. It’s more than just merchant accounts; it’s a strategy to keep you going and thriving.
So here's a tip: Identify one problem where all your “eggs are in one basket” and explore a way to diversify that one “basket.”
Continue learning...
My book Scale Your Business Smarter With Video is all about using video and automation strategically and reveals my entire Video Influencing SystemTM step-by-step so you can start implementing it right away. Set to launch Fall, 2026.
But you don't have to wait. If you want to implement early, I have a one-time, pre-launch opportunity to work closely with me to create your own Video Influencing System™ now. Curious?
Click the button to learn more...
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